Our Vision & Mission
The AGB group is first and foremost committed to the
conservation of historic resources and redefining new
city lifestyles by tapping into new lines of creativity,
taking old city centres to a whole new realm of energy.
Our mission is to revive old urban, waterfront centres
with a difference. Putting in place new elements of city-life
survival and processes of adaptation making them, once
again, desirable places to live and be in.
Wealth creators in their time, these urban centres will
shed their old look forever and spin in its place a ‘new
prosperity’, akin to that of the early settlers and
traders of Penang.
Educational Preparation
Tourism -- an important factor in urban
center renewal for the revenue it brings --
will be kept on the AGB agenda throughout the
duration of its project growth and development.
We see the tourism-historic city as part of
a whole.
George Town, Penang aims to be an imminent and eminent
part of UNESCO’s World Heritage List – as
recognition beyond the national realm of its urban buildings
built in the 19th century and more…using its status
as a destination marketing tool.
As a former trading post and English colony in the old
world, Penang presents unrivalled stories of years past.
Its port-city history is our wealth. The past decades have
surfaced a need for new thinking, growth and rejuvenation.
The ongoing trend worldwide to revive their historic downtown
areas is now helping to make Georgetown ripe for new discovery
as a place of culture, heritage and tourism appeal.
Bringing areas back into active use through the process
of revitalization – is the dynamic aspiration of
AGB, going beyond restoring run-down and abandoned buildings
to their former glory. Having invested in research, AGB
is ready is amass its people resources and make its contribution
to the growth of heritage tourism.
For this reason, AGB is establishing Georgetown
College - Centre for Tourism and Hospitality Studies on
Penang Island as an initiative to focus on the educational
preparation of people in the tourism, leisure, and hospitality
industries.